“The role of a writer is not to say what we all can say, but what we are unable to say.”
Anaïs Nin We have a broad range of writing and copywriting services to suit most of your needs, from persuasive marketing copy to clear, logical and engaging scientific writing. Whether your project is at the idea stage or you have completed the first draft, we can help you with:
- scientific writing
- business writing
- nonfiction writing
- copywriting—sales, advertising and marketing copy
- website copywriting, including search engine optimisation (SEO)
- copy review and copy-editing
- ghostwriting and collaboration—we write for you; you take the credit
- research and fact checking.
Scientific writing
“To write simply is as difficult as to be good.” William Somerset Maugham
“Science is simply common sense at its best.”
Thomas Huxley Simplicity is the key to scientific writing. Be logical, sequential in your descriptions, and use active verbs and simple words. Acronyms and complex jargon should be kept to a minimum, so as not to lose your reader with mumbo-jumbo. Be human in your writing, and relate your findings back to your audience’s needs: How does this scientific information help my audience? Will my message affect their work, research, investments, everyday routine?
And as with all writing, an interesting lead or an opening hook—for instance, a relevant quote, or a stimulating question, or an odd fact—captures your audience’s attention, and teases them to read on.
ENQUIRE NOW about how we can write your scientific material in a clear, concise and engaging style. Fill out an ONLINE ENQUIRY FORM.
Business writing—whether writing an article, newsletter, product document, memo or proposal—follows a similar formula to scientific writing. You need to send a clear, brief message while avoiding jargon and pomposity. Be human in your writing; do not be a robot. And, again, engage your readers.
ENQUIRE NOW about how we can help with your business writing. Fill out an ONLINE ENQUIRY FORM.
The aim of copywriting is to influence your target market to take a certain action, which usually involves buying a product or a service. Hence, you want to advertise your product’s or service’s benefits to the world (write them in marble for all to see) while brushing over the less memorable aspects of your product or service (write them in dust for none to see).
Again, there are similarities to scientific and business writing in that you need to write clear, concise copy. But there is the added element of influencing your audience to take a certain action. This is achieved through authentic copy that connects with your prospect by focusing on their needs and requirements, and by answering their most important question: What is in it for me?
You also have to stand out from your competition by differentiating your product or service (what is unique about your offering?)—and you must support all your claims with evidence.
ENQUIRE NOW about how we can write persuasive copy for your business. Our speciality is copywriting for the scientific, biomedical and pharmaceutical industries. Fill out an ONLINE ENQUIRY FORM.
And as with all writing, an interesting lead or an opening hook—for instance, a relevant quote, or a stimulating question, or an odd fact—captures your audience’s attention, and teases them to read on.
ENQUIRE NOW about how we can write your scientific material in a clear, concise and engaging style. Fill out an ONLINE ENQUIRY FORM.
Business writing
“Say all you have to say in the fewest possible words, or your reader will be sure to skip them; and in the plainest possible words or he will certainly misunderstand them.”
John Ruskin Business writing—whether writing an article, newsletter, product document, memo or proposal—follows a similar formula to scientific writing. You need to send a clear, brief message while avoiding jargon and pomposity. Be human in your writing; do not be a robot. And, again, engage your readers.
ENQUIRE NOW about how we can help with your business writing. Fill out an ONLINE ENQUIRY FORM.
Copywriting: sales, advertising and marketing copy
“Write your injuries in dust, your benefits in marble.”
Benjamin Franklin The aim of copywriting is to influence your target market to take a certain action, which usually involves buying a product or a service. Hence, you want to advertise your product’s or service’s benefits to the world (write them in marble for all to see) while brushing over the less memorable aspects of your product or service (write them in dust for none to see).
Again, there are similarities to scientific and business writing in that you need to write clear, concise copy. But there is the added element of influencing your audience to take a certain action. This is achieved through authentic copy that connects with your prospect by focusing on their needs and requirements, and by answering their most important question: What is in it for me?
You also have to stand out from your competition by differentiating your product or service (what is unique about your offering?)—and you must support all your claims with evidence.
ENQUIRE NOW about how we can write persuasive copy for your business. Our speciality is copywriting for the scientific, biomedical and pharmaceutical industries. Fill out an ONLINE ENQUIRY FORM.
Website copywriting
“There’s a great power in words, if you don’t hitch too many of them together.”
Josh Billings This quote applies equally to websites, as you have less than 15 seconds to capture your audience’s attention when they land on your website (Berkley 2009).
So the first goal of website copywriting is to capture your audience’s attention by being concise, captivating and fresh in describing your offer. The second goal is to weave your market’s “key words” into the text—this is known as “search engine optimisation” (SEO) and improves your website’s ranking against the competition. And the third goal is to motivate your audience to act immediately on your offer.
ENQUIRE NOW about our website copywriting (this website is an example of our copywriting). Let us write your website’s content, increase your marketing potential, improve your conversion rate (convert more readers into buyers), and improve your search-engine ranking. Fill out an ONLINE ENQUIRY FORM.
Copy review and copy-editing
Is your marketing material, or copywriting, generating weak sales or few leads? Or maybe you have written your own sales, advertising or marketing copy, and want to have it reviewed, assessed and edited before going public?Let us review, assess and edit your copy to improve its content, clarity, persuasiveness and market focus—and to generate the results you want. Fill out an ONLINE ENQUIRY FORM.
Ghostwriting and collaboration: we write for you; you take the credit
“I always do the first line well, but I have trouble doing the others.”
Molière Is there any truth to this quote? Let us do the hard work and turn your ideas into good writing. We can write your scientific paper, essay, article, nonfiction manuscript, e-book, informational piece, or any other nonfiction project. We work with you to write what you want—and then you take the kudos, and own the copyright.
ENQUIRE NOW about ghostwriting. Fill out an ONLINE ENQUIRY FORM.
Research and fact checking
“Research is what I'm doing when I don't know what I'm doing.”
Wernher Von Braun Research and fact checking are taxing. We can help research and fact check your writing project, saving you time for other tasks.
ENQUIRE NOW about how we can help with your research and fact checking. Fill out an ONLINE ENQUIRY FORM.